Kling, Runway, and CapCut are pulling more creator mentions into short-form workflows.

Marketing
Clay
AI-enriched sales prospecting and data workflows.
Momentum Score31
LifecycleReviving
24h Growth+26%
Mentions 24h460
Workflow inclusion5
Clay Attention
LiveOverview
enterpriseAI-enriched sales prospecting and data workflows. AppScreener tracks its attention velocity, creator adoption, workflow spread, category rotation, and breakout history so teams can understand why it is moving.
marketingcreator adoptionworkflow intelligenceclay
Why It's Moving
Drivers synthesized from launches, creators, communities, and workflow spread.
Launch analysis and benchmark threads pushed acceleration above the breakout threshold.
Developer creators are comparing Windsurf against Cursor in agentic coding setups.
Discovery Chain
Users viewing Clay also explored these adjacent momentum paths.
Attention Flow
Where this attention is moving next.
Clay→FastiAdsMarketing adoption path
Clay→OpenBudgetMarketing adoption path
Clay→ClocsyMarketing adoption path
Workflows Using This Tool
Competitors / Alternatives
| Rank | Tool | Category | Momentum | 24h | 7d | Lifecycle | Sparkline |
|---|---|---|---|---|---|---|---|
| ↗#1 | Marketing | 50ms | +48% | +38% | ↗ BREAKOUT | ||
| ↗#2 | Marketing | 70ms | +66% | +99% | ↗ BREAKOUT | ||
| ↗#3 | Marketing | 69ms | +61% | +122% | ↗ BREAKOUT | ||
| ↗#4 | Marketing | 23ms | +17% | -2% | Emerging | ||
| ↗#5 | Marketing | 66ms | +62% | +106% | ↗ BREAKOUT |